When Writing or speaking, think about who I am addressing this, and put myself into their mind and become who they are, and speaking according to the person I deal with.
I think Robert Greene is very good at that. That is why his book is much and much interesting to read than other scientific books.
Use the word, understandable and influential for them.
For example, when writing about narcissism to those who are new to the subject, do not start from 19zzs study shows deep narcissists is and so and on, but start from things people can relate to, personal story, or other story, the meaning of narcissist or reasons, and it is your responsibility to do that. Hook the person into what you say. It is a strategy to influence other people.
Speak as if one does not know anything I am talking about.
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